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Monday, September 3, 2007

Internet Marketing Essentials -I

Web Directory Submission and Traffic

Web Directory submission is one of the many other processes which generates good traffic for one site. Dmoz is the directory of Google, from which google even started building the pages in it’s own directory. Dmoz is free and recently I've found AOL partnered with them and Google brought the new directory services under their sub-domain and most probably the largest human written directory service available to the Earth, still if you want to submit the site, you'll find they take help of Dmoz an Open Directory project. I know I’m fan of google but trust me, most of the directories like Yahoo Directory and others are not free listing directories.

Once your site has been accepted into the Open Directory, it may take anywhere from 2 weeks to several months for your site to be listed on partner sites which use the Open Directory data, such as AOL Search, AltaVista, HotBot, Google, Lycos, Netscape Search, etc. They make updates of the data available weekly, but each partner has their own update schedule.


One way Links play a major role in determining your ranking position on the various search engines. We’ll talk about it in later section. Obtaining inbound links or back links in quantity and quality can influence your search engine rank immensely. One simple way to obtain back links is to submit your link to directories. Online directories exist for the sole purpose of providing links to web users to various sites categorized under relevant topics. Website Directory submission service is a website optimization strategy that no website owner should ignore.


Directories catalog links for easy access to users. Much earlier, directories were the primary source for web users to find websites on various topics. Today search engines have taken over but directories have not lost their importance yet. You cannot obviously expect too much traffic from a directory submission. But you can expect an improvement in your search engine placement.


Here is how it works. When submitting to a directory, the major hindrance a swell as the major benefit lies in the human editor. Your website submission will be viewed by an actual person who determines how relevant and unique your website is. After passing his scrutiny and editing, your website will be accepted in the directory. This automatically establishes the credibility of your website; hence search engines will consider links submitted to directories.


Some directories even feed their databases to other directories and search engines. Search engines base a certain factor on directories in judging a websites popularity and relevance. Depending on the quality of the directory and the number of back links your website has, search engines will be able to determine your relevance and qualify your website accordingly.


Note how important listing in a directory is. If your website is low on content but rich in images, flash content, etc. search engines may not be able to categorize your website when the search spider visits your site. By submitting to a directory under a particular category, you allow the search engine to categorize your site under a relevant topic.

Use directory submission and boost your link popularity and PR.

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