Training Programme Calender of Dr. Dibyendu Choudhury, FM-SEM
Programme 1
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Title |
Social Network and Internet Marketing: Only option to Survival for SME's (Post COVID-19 era) |
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Objective |
Products are made and designed by the customers for the customers is the concept of modern age. This course will show case how to create Brands which touches the heart and mind of customers step by step manner with the effective use of Social Networking and Internet Marketing. SME’s are having very less budget for Marketing and promotions. Therefore, marketing can be done in less price and in effective manner if the techniques are known by us. Especially when the economy hit by the pandemic COVID-19 |
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No. of days |
3 days |
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Duration |
14-16 June 2021 |
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Registration & Payment |
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Who can attend |
Commissioner / DICs of all states, Executives of Developmental, organisations, Industrial associations, Existing SME’s, Incubators, Incubatees’ |
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Fee for non-residential |
7500/- plus GST 18% |
Programme 2
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Title |
Sustainable Tourism and Services Innovation post COVID-19 era for SME’s |
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Objective |
The Tourism Industry is the most effected Industry due to COVIV-19. To sustain the into the business and make t profitable services enterprises needs to adopt sustainable innovative thinking and deep green and technology related interventions. |
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No. of days |
5 days |
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Duration |
23-27 Aug 2021 |
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Brochure |
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Registration & Payment |
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Fee for non-residential |
12500/- plus GST 18% |
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Who can attend |
Govt. Employees, Budding Entrepreneurs, Officials of different enterprises involved in Tourism Sector
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Programme 3
|
Title |
Jugaad- The product based innovation |
|
Objective |
Emerging markets are characterized by high volatility. Economic circumstances are constantly changing. Growth rates are often in double digits, and the competitive landscape is often shifting. New laws and regulations are constantly being put into place, and policy is constantly evolving. So jugaad innovators need to experiment as they go along and be willing to try multiple options, rather than adopting one approach at the start and sticking to it thereafter. Unlike their counterparts in Silicon Valley, jugaad innovators do not attempt to work everything out in advance or rely on a business plan to determine the mid- to long-term roadmap for their new ventures. Instead, they improvise their next course of action as circumstances change, and they do so from within a framework of deep knowledge and passion. Their approach is in fact more akin to a jazz band than to an orchestra: everything is improvised, fluid, and dynamic. As such, their strategies are organic and emergent rather than predetermined. Jugaad innovators’ flexible thinking—their ability to improvise—serves them especially well when confronted with adversity. |
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No. of days |
3 days |
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Duration |
22-24 Nov 2021
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Brochure |
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Registration & Payment |
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Fee for non-residential |
7000/- plus GST 18% |
Programme 4
|
Title |
Managing Innovation and Design Thinking in SME's |
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Objective |
Develop ability of strategic importance to any business - customer-centricity (design thinking), product innovation, and building a culture of innovation |
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No. of days |
5 days |
|
Duration |
13 – 17 December 2021 |
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|
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Registration & Payment |
|
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Fee for Residential |
15000/- plus GST 18% |
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Fee for non-residential |
12500/- plus GST 18% |
Programme 5
|
Title |
Creating Contagious Content for Viral Marketing |
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Objective |
To create the sticky content so that the brand promotions can be done in an extremely easy way for SME’s. This technique of creating Contagious Content will make the product flow naturally viral and create “Pull” Marketing” in cost effective manner. |
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No. of days |
3 days |
|
Duration |
24-26 January 2022 |
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Target participants |
1. Faculty of Engg Colleges 2. Existing SME’s 3. Incubators 4. Incubatees’ |
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Brochure |
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Registration & Payment |
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Expected number of participants |
20 |
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Fee for Residential |
9000/- plus GST 18% |
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Fee for non-residential |
7000/- plus GST 18% |
Programme 6
|
Title |
Crafting Innovative Brands in SME's |
|
Objective |
Products are made and designed for the customers with the customers is the concept of modern age. However, how to create a SME brand had been always the point of interests because SME’s cannot afford to spend money behind establishing Brand at the same tune with their Large counter parts. Because the Brand establishment is long term. This course will show case how to create Brands which touches the heart and mind of customers step by step manner. |
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No. of days |
3 days |
|
Duration |
21-23 February 2022 |
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Target participants |
1. Commissioner / DICs of all states 2. Executives of Developmental organisations 3. Industrial associations 4. Existing SME’s 5. Incubators 6. Incubatees’ |
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Brochure |
|
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Registration & Payment |
|
|
Expected number of participants |
25 |
|
Fee for Residential |
9000/- plus GST 18% |
|
Fee for non-residential |
7500/- plus GST 18% |
